The Belle Époque, a period spanning from the late 19th century to the onset of World War I in 1914, was a time marked by optimism, cultural flourishing, and technological advancements in Europe. The launch of "Madame et Monsieur" by Rosine in 1916, during the tail end of this era and amidst the tumult of World War I, reflects a longing for the elegance, romance, and refined lifestyle characteristic of the Belle Époque.
The name "Madame et Monsieur" for a perfume set is apt as it directly signifies a pair, a union, or a complementary relationship. It implies sophistication and a refined connection between the two fragrances, tailored specifically for women ("Madame") and men ("Monsieur"). This pairing speaks to the societal norms of the time, where social engagements and relationships were often highlighted by elegance and mutual refinement.
Paul Poiret, a pioneering French fashion designer known for his innovative and artistic approach to fashion, likely chose the name "Madame et Monsieur" to emphasize the duality and harmony of the scents, mirroring the sophistication of couples in society. Poiret’s vision often blended fashion with lifestyle, and this perfume set would align with his philosophy of creating an immersive, luxurious experience.
