In the early 1920s, the world was emerging from the devastation of World War I, entering a period often dubbed the "Roaring Twenties." It was an era marked by social and cultural transformation, where post-war optimism blended with a newfound sense of liberation, particularly among women. Paris, renowned as the epicenter of art, fashion, and entertainment, epitomized this vibrant spirit. The Folies Bergère, a legendary cabaret venue in the heart of the city, epitomized this era of artistic freedom and sensuality, captivating audiences with its daring performances.
Against this backdrop, in 1922, the perfume Coeur en Folie by Rosine was launched. Its name, translating to "Heart Madness" or "Heart on Fire," encapsulates the essence of the era perfectly. "Coeur en Folie" conjures images of passion, intensity, and a touch of recklessness—a fitting homage to the lively and daring spirit of the Folies Bergère performances that inspired it. The perfume's debut at the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris underscored its alignment with the cutting-edge trends and avant-garde creativity of the time.
