In 1925, the year Coup de Foudre by Rosine was launched, the world was experiencing a transformative period marked by cultural dynamism and social liberation. The Roaring Twenties saw a flourishing of artistic expression, significant shifts in societal norms, and a newfound independence for women. It was an era characterized by jazz, flapper fashion, and a rejection of Victorian ideals in favor of modernity and freedom.
Pronounced as "Coo duh FOO-druh," the name "Coup de Foudre" chosen by Paul Poiret for his perfume line was not just a linguistic choice; it carried deep cultural and emotional resonance. Translating to "bolt of lightning" or "thunderbolt" in French, the term signifies a sudden and intense romantic attraction—a notion synonymous with the French expression for "love at first sight." This choice was particularly poignant as it encapsulated the spirit of excitement and passion that defined the 1920s.
Henri Alméras, the perfumer behind Coup de Foudre, crafted a fragrance that embodied the essence of its name. Known for his expertise in creating elegant and evocative scents, Alméras likely tailored Coup de Foudre to reflect the era's sophistication and sensuality. The perfume would have been designed to captivate and enchant, offering a sensory experience that aligned with the liberated spirit of the time.
For women in the 1920s, the name "Coup de Foudre" would have held a powerful allure. It symbolized not only a romantic ideal but also a sense of daring and modernity. In an era where societal norms were being challenged and women were asserting their independence, the notion of being struck by a thunderbolt of love resonated deeply. The name suggested spontaneity, passion, and a rejection of traditional expectations—a sentiment that echoed the aspirations of many women embracing the freedoms of the Jazz Age.
In conclusion, Coup de Foudre by Rosine, created by Henri Alméras and launched in 1925, epitomized the spirit of its time. Its name, chosen by Paul Poiret, evoked the thrill of love's sudden impact, appealing to women who sought romance, adventure, and self-expression during the exhilarating decade of the 1920s. Henri Alméras's olfactory masterpiece would have complemented this spirit, offering a fragrance that was as bold and captivating as the era itself.
