The year 1921 was a period marked by significant social and cultural transformations. The world was emerging from the devastation of World War I, and societies were experiencing a shift towards modernity and a break from traditional norms. The Roaring Twenties had begun, characterized by economic prosperity, technological advancements, and a flourishing of arts and culture. Jazz music, Art Deco design, and flapper fashion became symbols of this new era. The film industry was booming, with Hollywood establishing itself as the heart of cinema. Silent films were at their peak, with stars like Rudolph Valentino and Alla Nazimova captivating audiences worldwide.
On the stage, theater and performance art were also undergoing changes. There was a fascination with exoticism and orientalism, reflecting a broader trend of exploring and romanticizing cultures considered mysterious and luxurious by Western standards. This was the backdrop against which the perfume Maharadjah by Rosine was launched. The name "Maharadjah" evokes images of opulence, grandeur, and exotic royalty, perfectly in line with the 1920s' penchant for glamour and extravagance. A Maharajah is an Indian prince, often associated with immense wealth and splendor, making it an ideal moniker for a perfume intended to convey luxury and allure.