"Chypre des Iles," launched by Rosine in 1925, captures the essence of a time when Mediterranean islands held a magnetic allure for European travelers. These destinations were sought after for their luxurious resorts, pristine beaches, and opportunities for cultural exploration. Visitors indulged in leisurely pursuits, soaking in the sun by day and exploring ancient Greek, Roman, Minoan, Etruscan, and Egyptian ruins by sunset. The islands represented a fusion of natural beauty and historical richness, making them a perfect inspiration for a perfume that sought to evoke both sophistication and escapism.
The name "Chypre des Iles" is apt for a fragrance designed by Paul Poiret, a visionary fashion designer known for his exotic and avant-garde creations. "Chypre" originally refers to Cyprus, an island in the Mediterranean, and in perfumery, it signifies a fragrance category characterized by citrus top notes, floral middle notes, and a base of oakmoss, labdanum, and patchouli. "Des Iles," meaning "of the islands," further enhances the perfume's appeal by conjuring images of sun-drenched shores, lush vegetation, and the salty breeze of the sea. This combination of elements paints a sensory picture that resonates with the romanticized notions of Mediterranean beauty and elegance.
Paul Poiret's choice of the name "Chypre des Iles" aligns with the era's fascination with exoticism and the Mediterranean's cultural and natural allure. The name evokes a sense of luxury and adventure, appealing to women of the period who embraced perfumes as symbols of sophistication and personal expression. "Chypre des Iles" would have been particularly attractive to those who appreciated fragrances that embodied both the refined pleasures of resort life and the timeless allure of ancient civilizations. In essence, the perfume encapsulates the spirit of early 20th-century Mediterranean escapism, offering wearers a sensory journey to a world of elegance, beauty, and cultural exploration.
