Saturday, November 2, 2013

Borgia by Rosine c1914

Borgia by Rosine: launched in 1914. Named after Lucretia Borgia. All inspired by history, partially proven, the Borgia family, which gave two Popes in the Catholic religion. The latter under the name of Alexander VI at the end of intrigue was marked by the aggrandizement of the Pope, by a bloodthirsty cruelty unparalleled and debauchery that was not less. The family became notorious for incest and violent deaths inflicted on their enemies by poisoning. He had four children, including the famous Lucrezia.





Fragrance Composition:


So what does it smell like? It was a floral woody fragrance for women. It's composition was based on scent of the geranium leaf.
  • Top notes:
  • Middle notes: geranium leaf
  • Base notes: balsam, tree mastic, storax



St Louis Dispatch, 1934:
"I wanted to extract from the leaves of certain plants perfumes that people up yo then had only sought in flowers and roots. I amused myself working with the geranium leaf, out of which I made Borgia perfume, and then I used the mastic tree and certain balsams from Provence. I asked glassmakers to make bottles I designed to contain these essences. I then had this glassware decorated by pupils in my school of decorative art, who illuminated them with flowers and charming arabesques."


Pan, 1920:
"I loved " Borgia," a dreamy, langorous scent and, best of all. the bright little Rosine powder- boxes in their gay coats of flowered chintz."
Exposition internationale des arts décoratifs et industriels ... - Page 78, 1925:
"Borgia "with a single drop makes mad, they say, and with the green and red badge appears on the black side of the case a viper tongue of fire." Each vial of Rosine, explained Nozière is a work of art made ​​long to be admired."

Week end: comédie en trois actes - Page 10, 1928:
"Simon (catching her hand and kissing it): "You smell heavenly. What a strange and deep fragrance! What is it?"
Myra. - "Borgia of Rosine"
Simon. - "How appropriate. Borgia! As it suits you!" (He pulls her down and kisses her.)
Myra. - (breaking away)"You're too exuberant today, Simon."

Official Gazette of the United States Patent Office, Volume 610, 1948:
"BORGIA. Registered July 3, 1928. Les Parfums de Rosine, Inc. Renewed July 3, 1948, to Renoir Parfums, Ltd., New York, N. Y., a corporation of New York. TOILET ARTICLES — NAMELY, FACE LOTIONS, FACE CREAMS, FACE POWDERS"


Bottle:

The bottle, designed by Georges Dumoulin, symbolizes a vial of poison, the bottle is made up of black opaque glass with gold powder inclusions, topped with a gilded black glass shell shaped stopper. The packaging is black with scarlet red and gold shield with a snake place. H: 9.5 cm.


photo by Neret-Tessier


Eau de Toilette flacon



Fate of the Fragrance:


Discontinued, date unknown. Still being sold in 1930.


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