1925 by Rosine c1925

The perfume "1925" by Rosine, launched on the day of the opening of the 1925 Decorative Arts Exhibition in Paris, was deeply intertwined with the cultural and artistic milieu of the time. The 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes was a landmark event that defined the Art Deco movement, showcasing modern and innovative designs that emphasized luxury, elegance, and a forward-looking aesthetic. This exposition not only celebrated the latest in decorative arts but also set the tone for fashion, design, and lifestyle in the mid-1920s.

Naming the perfume "1925" was a strategic and evocative choice. Paul Poiret, a pioneering fashion designer and the creative mind behind Rosine, understood the importance of branding and the power of cultural references. By christening the perfume "1925," Poiret linked it directly to the zeitgeist of the era, encapsulating the modernity and sophistication that the exposition represented. The name "1925" would have resonated with contemporary women who were captivated by the excitement and innovation of the Art Deco movement. It symbolized not just a year, but an entire cultural and aesthetic revolution, appealing to those who wished to align themselves with the cutting-edge trends and the glamorous lifestyle of the time.

Women of the 1920s, especially those attending or aware of the Paris exposition, would likely have felt a strong connection to a perfume named "1925." It represented a shared cultural moment, a year marked by significant advancements in art and design. The name alone would have evoked images of sleek, geometric patterns, luxurious materials, and the bold, modern woman. Wearing "1925" would have been akin to wearing a piece of the era’s spirit, an olfactory symbol of contemporary sophistication and elegance.
 You can read more about Paul Poiret's contributions to the 1925 Expo here.

Fragrance Composition:

So what does it smell like? Unfortunately, I have no published notes on this fragrance.

Bottles:

In a 1934 ad for a French catalog below, you can see that the perfume was renamed 1935.

The perfume was contained in a lovely bottle designed by Julien Viard.

Fate of the Fragrance:

Despite the initial success, by 1928, the allure of the name "1925" began to fade as cultural trends evolved. In an effort to revive interest and sales, Poiret rebranded the perfume as "1935," anticipating that the new name would resonate with a forward-looking public. 

However, this rebranding did not achieve the desired effect. While the perfume was still being sold in 1934, as evidenced by its listing in a French catalog, it failed to capture the same enthusiasm as the original name. The year "1935" did not carry the same immediate cultural significance or emotional resonance as "1925," and the perfume's sales eventually declined. The rebranded "1935" presentation became a rarity, marking the end of a notable chapter in the history of Rosine fragrance