Chez Poiret by Rosine c1912

In 1912, the launch of the perfume Chez Poiret by Rosine coincided with a fascinating period in the world of fashion and luxury. Paul Poiret, a leading figure in the Parisian fashion scene, was renowned for his innovative designs that broke away from the constraints of traditional corseted fashion. Poiret's creations were characterized by their sumptuousness and exoticism, often drawing inspiration from Oriental themes and colors. His visionary approach revolutionized women's fashion, emphasizing comfort and freedom of movement, which were radical departures from the prevailing styles of the time.

The name "Chez Poiret" for a perfume would have been highly appealing for several reasons. Firstly, Paul Poiret was not just a fashion designer but a cultural icon whose avant-garde designs captured the imagination of fashionable women across Europe and America. Associating a perfume with his name would evoke the allure and sophistication of his couture, appealing to women who sought to embody the modern, liberated spirit he epitomized. The term "Chez," meaning "at the house of," further emphasized exclusivity and luxury, suggesting that the fragrance was a product of Poiret's esteemed fashion house.

During this era, around 1912, Paris was the undisputed center of the fashion world. Luxury liners like the Titanic ferried wealthy passengers to the city, where they would eagerly purchase the latest fashions and accessories from designers like Poiret. These travelers were not just buying clothes; they were buying into a lifestyle—a world of glamour and sophistication symbolized by figures like Paul Poiret.

Women of the time were drawn to Poiret not only for his designs but also for what he represented: a departure from Victorian-era norms towards a more modern, independent womanhood. His bold use of colors, luxurious fabrics, and incorporation of Eastern influences resonated with a desire for novelty and adventure among women who were increasingly asserting their rights and freedoms.

In summary, the launch of Chez Poiret by Rosine in 1912 tapped into the zeitgeist of the era—a time of burgeoning cultural change, increasing women's liberation, and the allure of Parisian luxury. The name itself carried connotations of exclusivity and avant-garde style, making it a compelling choice for fashionable women seeking to embody the spirit of the age through scent.

Radio-Lait de Rosine c1930s

Sang de France by Rosine c1915

Paul Poiret's creation of the perfume "Sang de France" in 1915 was born out of a deeply personal tragedy—the passing of his daughter Rosine earlier that year. As a renowned figure in the fashion and perfume industry, Poiret sought to memorialize his daughter's memory with a fragrance housed in a distinctive red crystal bottle shaped like a stylized human heart. This design choice was laden with symbolism, representing Poiret's enduring love for Rosine and perhaps alluding to the profound emotions of wartime, where the color red often evoked both love and the sacrifice of bloodshed.

Adding to the bottle's poignant design was a frosted glass stopper fashioned in the shape of angel's wings. This element symbolized Poiret's hope that Rosine had found peace in heaven, transformed into an angel, and conveyed his heartfelt wish for her eternal happiness. Together, these elements—the heart-shaped bottle and angelic wings stopper—transformed "Sang de France" into more than just a perfume; it became a profound memorial to Poiret's grief and his deep personal loss.

The launch of "Sang de France" in 1915 occurred amidst the backdrop of World War I, a period marked by immense national turmoil and sacrifice in France. The name itself, translating to "Blood of France," held significant patriotic connotations, resonating deeply with a population grappling with the devastating effects of war. For French citizens, particularly women who found themselves shouldering new responsibilities and mourning the loss of loved ones, "Sang de France" offered not just a fragrance, but a poignant connection to the collective spirit of resilience and sacrifice.

However, the perfume's release was reportedly met with resistance from authorities, possibly due to sensitivities surrounding wartime imagery and emotions. This reaction underscored the complex interplay between personal expression and societal expectations during such a solemn period.

In summary, "Sang de France" by Rosine stands as a testament to Paul Poiret's personal grief and artistic expression amidst the turmoil of World War I. Through its symbolic design and evocative name, the perfume encapsulated themes of love, loss, and hope, resonating deeply with a nation navigating the profound challenges of wartime.

Spirit of Saint-Louis by Rosine c1927

In 1927, the year Spirit of Saint-Louis perfume was launched by Paul Poiret, the world was captivated by the achievements in aviation, particularly Charles Lindbergh's groundbreaking transatlantic flight. This period marked a zenith in early aviation, where daring pilots were pushing the boundaries of what was considered possible. Transatlantic flights were still rare and risky endeavors, embodying the spirit of adventure, courage, and technological progress.

The name "Spirit of Saint-Louis" was not only a direct homage to Lindbergh's custom-built aircraft but also a symbol of the spirit of adventure and ambition that characterized the era. Lindbergh's feat captured the imagination of people worldwide, symbolizing the triumph of human will and ingenuity over vast distances and challenging conditions. By naming his perfume after this iconic aircraft, Paul Poiret was tapping into the zeitgeist of the time, associating his fragrance with notions of daring, freedom, and modernity.

 

For American women, the perfume would have held significant appeal as it celebrated an American hero and an achievement that brought global acclaim to the United States. Lindbergh's flight represented a moment of national pride and a breaking of barriers, resonating deeply with American women who were increasingly asserting independence and breaking away from traditional roles.

On the other hand, for French women, the perfume would have represented a touch of exoticism and adventure associated with transatlantic flights. France, as a hub of fashion and culture, would have appreciated the symbolism of Lindbergh's achievement and the daring spirit it embodied. The perfume thus bridged the gap between American and French sensibilities, appealing to both as a symbol of modernity and progress.

In essence, Spirit of Saint- Louis perfume encapsulated the spirit of its time—celebrating innovation, courage, and the thrill of breaking new ground. By paying tribute to Charles Lindbergh and his historic flight, Paul Poiret ensured that his fragrance not only captured the essence of the era but also resonated deeply with the aspirations and ideals of women on both sides of the Atlantic. It became a symbol of modern femininity infused with the adventurous spirit of the age of aviation.

Pierrot by Rosine c1914

The launch of Pierrot by Rosine in 1914 occurred during a period rich with cultural and artistic influences that would have made the name "Pierrot" particularly appealing for a perfume. This was the early 20th century, a time of artistic experimentation and a resurgence of interest in historical and theatrical themes.

Pierrot is a quintessential character from the commedia dell'arte tradition, a theatrical form that originated in Italy in the 16th century and spread throughout Europe, particularly influencing French culture. Pierrot is known for his distinct costume featuring a black cap and a white collar, which became iconic symbols associated with melancholy and romanticism in later artistic interpretations.

In the early 20th century, there was a nostalgic fascination with the aesthetics of the past, including the commedia dell'arte characters like Pierrot. This fascination intersected with broader artistic movements such as Symbolism and Art Nouveau, where themes of romanticism, emotion, and fantasy were celebrated. The name "Pierrot" evokes a sense of whimsy, melancholy, and theatricality, which resonated deeply with the artistic sensibilities of the time.

The perfume's launch with the name "Pierrot" not only paid homage to this beloved character but also tapped into the cultural zeitgeist of the era. Perfume, as a medium, often draws inspiration from art, literature, and theatrical traditions to evoke specific emotions and narratives through scent. By associating with Pierrot, Rosine's perfume aimed to capture the essence of nostalgia, romance, and theatrical allure that the character embodied.

Furthermore, the inclusion of the song "Au clair de la lune," dedicated to Lully, on the starry black presentation box adds another layer of cultural richness. Jean-Baptiste Lully was a prominent French composer of the Baroque era, known for his contributions to opera and ballet. The song "Au clair de la lune" is a folk tune associated with simplicity and charm, echoing the themes of artistry and nostalgia that permeated the perfume's launch.

In summary, the launch of Pierrot by Rosine in 1914 was not just a fragrance debut but a cultural statement that resonated with the artistic and romantic ideals of the early 20th century. By drawing inspiration from the commedia dell'arte character Pierrot and incorporating elements like Lully's song, the perfume connected deeply with the nostalgia, fantasy, and artistic spirit of its time.

Le Minaret by Rosine c1913

The launch of Le Minaret by Rosine in 1913 marked a significant period in the history of both perfumery and the arts. This was a time of immense cultural dynamism, where the worlds of fashion, dance, and fragrance intertwined to create new sensory experiences. The early 20th century was characterized by the Art Nouveau movement, with its emphasis on organic forms, intricate designs, and a celebration of exoticism from distant lands.

The name "Le Minaret" would have been particularly appealing as a name for a perfume during this period. A minaret, typically a tall spire or tower associated with mosques, evokes images of elegance, height, and exotic allure. In the context of perfumery, this name suggests a fragrance that is ethereal, uplifting, and perhaps imbued with elements of mystery and exoticism. It hints at a scent that transports the wearer to distant, romantic landscapes where ornate architecture meets fragrant gardens.

Moreover, the association with Jacques Richepin’s ballet "Le Minaret," for which Paul Poiret designed costumes, adds another layer of allure. Richepin's ballet would have been a spectacle of artistry and imagination, blending music, dance, and visual aesthetics into a harmonious whole. Naming a perfume after such a collaborative and creative endeavor aligns it with the avant-garde spirit of the time, where boundaries between different forms of artistic expression were blurred.

In essence, "Le Minaret" as a perfume name encapsulates the zeitgeist of the early 20th century, when fragrances were not merely scents but experiences that intertwined with the arts and cultural currents of the era. It invites the wearer to envision a world where fragrance is not just a personal adornment but a gateway to dreams, fantasies, and the beauty of artistic collaboration.

Le Balcon by Rosine c1914

Launching a perfume like Le Balcon in 1914 was a moment encapsulated in the delicate, romantic essence of the Belle Époque, a period marked by elegance, artistic exploration, and the flourishing of French culture. It was an era where poetry and literature intertwined with daily life, inspiring not only artists but also perfumers like Henri Alméras, who sought to capture the essence of emotions and moments in scent.

The name "Le Balcon" evokes a sense of allure and intimacy. In the context of romance, a balcony serves as a private yet open space where moments of connection and contemplation unfold. It symbolizes a retreat from the bustling streets below, offering a secluded vantage point where one can observe and be observed, much like the characters in Baudelaire's poem. 

Perfume itself often seeks to evoke such intimate moments and emotions. A balcony, with its connotations of privacy, beauty, and a hint of the outdoors, aligns perfectly with the sensory experience of perfume. It embodies both proximity and distance, the tangible and the ephemeral, much like how a well-crafted fragrance unfolds its notes over time, revealing different facets and emotions.

Therefore, "Le Balcon" as a name for a perfume not only draws on literary and personal inspirations but also invites the wearer to experience a narrative through scent. It suggests a fragrance that captures the essence of longing, beauty, and the fleeting nature of romantic encounters—a timeless allure that resonates across generations, much like the poetry that inspired it.

Aladin by Rosine c1919

The launch of the perfume Aladin in 1919 occurred during a time of cultural fascination with exoticism and orientalism in Western Europe, particularly influenced by the tales of The Thousand and One Nights. This period also coincided with the legacy of medieval Persia's rich artistic and literary traditions, which captivated the imagination of artists and designers alike. Paul Poiret, known for his avant-garde fashion and flair for theatricality, embraced this aesthetic fervor, often styling himself as the "Pasha of Paris," blending elements of Eastern and Western styles in his creations.

Naming a perfume Aladin in this context would undoubtedly capitalize on the romanticized allure of the East that permeated European artistic circles at the time. The name Aladin evokes the enchanting world of the Arabian Nights, conjuring images of magic, opulence, and mysterious lands. It suggests a fragrance that transports the wearer to a realm of fantasy and adventure, where the air is redolent with exotic spices, incense, and the intoxicating allure of oriental gardens.

For consumers in the early 20th century, purchasing a perfume named Aladin would have meant acquiring not just a scent, but also a piece of this fantastical narrative woven through literature and art. It promised to imbue the wearer with a sense of the exotic and the magical, aligning perfectly with the prevailing taste for escapism and luxury. In essence, Aladin by Rosine, launched in 1919, embodied the allure of an oriental fantasy, encapsulating the spirit of its namesake and appealing to the romantic and adventurous sensibilities of its time.

Mam'zelle Victoire by Rosine c1915

The perfume "Mam'zelle Victoire" by Rosine was launched in 1915, during a tumultuous period in world history. The First World War had already begun, with the conflict starting in July 1914. By 1915, the war had escalated into a full-scale global conflict involving many of the world's great powers. Europe was engulfed in trench warfare, with battles causing massive casualties and widespread devastation.

During this time, France was deeply involved in the war effort. The country was one of the major fronts of the war, with battles such as the Second Battle of Ypres and the Battle of Loos taking place in 1915. The French government and its people were fully mobilized, both on the home front and the battlefields. Nationalism and patriotic fervor were high, as France sought to defend itself against German aggression and recover occupied territories.

The name "Mam'zelle Victoire," translating to "Miss Victory," was particularly appropriate for a perfume launched during this period. It conveyed a sense of optimism and hope for victory in a time of great uncertainty and hardship. Paul Poiret, a renowned fashion designer and perfumer, likely chose this name to resonate with the national sentiment and to boost morale. The name combined a youthful and charming term of endearment, "Mam'zelle" (a casual form of "Mademoiselle"), with the powerful and aspirational word "Victoire" (Victory), embodying the spirit of resilience and triumph.

The perfume, and its name, would have strongly resonated with women of the period. Women were playing crucial roles in the war effort, both in France and abroad, taking on jobs and responsibilities traditionally held by men who were now at the front. The name "Mam'zelle Victoire" would have been a source of inspiration, symbolizing their contribution to the eventual success and the positive future they were fighting for.

The images and feelings evoked by "Mam'zelle Victoire" are those of patriotism, strength, and hope. The symbolism of the French Republic—tricolor flags, the rooster, cockade, and revolutionary clothing—alongside the central image of Marianne, who represents liberty and reason, would have been particularly meaningful to French women. These symbols reinforced their national identity and unity during a time of crisis, serving as a reminder of what they were defending.

It is said that Georges Lepape collaborated with Poiret on the perfume bottle and packaging design and, of course, completed all the artwork for the labelling and advertising. This advertisement appeared in 1916.

Maharadjah by Rosine c1921

The year 1921 was a period marked by significant social and cultural transformations. The world was emerging from the devastation of World War I, and societies were experiencing a shift towards modernity and a break from traditional norms. The Roaring Twenties had begun, characterized by economic prosperity, technological advancements, and a flourishing of arts and culture. Jazz music, Art Deco design, and flapper fashion became symbols of this new era. The film industry was booming, with Hollywood establishing itself as the heart of cinema. Silent films were at their peak, with stars like Rudolph Valentino and Alla Nazimova captivating audiences worldwide.

On the stage, theater and performance art were also undergoing changes. There was a fascination with exoticism and orientalism, reflecting a broader trend of exploring and romanticizing cultures considered mysterious and luxurious by Western standards. This was the backdrop against which the perfume Maharadjah by Rosine was launched. The name "Maharadjah" evokes images of opulence, grandeur, and exotic royalty, perfectly in line with the 1920s' penchant for glamour and extravagance. A Maharajah is an Indian prince, often associated with immense wealth and splendor, making it an ideal moniker for a perfume intended to convey luxury and allure.

Connais tu le Pays? by Rosine c1920

"Connais tu le Pays?" by Rosine, launched in 1920, is a fragrance that not only encapsulates the spirit of post-war renewal and artistic innovation but also evokes a deep sense of patriotism and national pride in France. This perfume is a fitting tribute to French cultural heritage, drawing inspiration from the beloved opera "Mignon" and the grandeur of the Orangerie at Versailles.

The name "Connais tu le Pays?" translates to "Knowest thou the land?" in English, directly referencing the poignant aria from Ambroise Thomas's opera "Mignon." This aria, with its evocative line "Do you know the country where the orange flowers bloom?", speaks to a longing for the idyllic and beautiful landscapes of France. It conjures images of the French countryside, with its fragrant orange groves and lush gardens, and stirs a sense of national pride and nostalgia.

In addition to its operatic inspiration, the perfume draws heavily from the Orangerie at Versailles, an iconic symbol of French horticultural excellence and regal opulence. The Orangerie, designed by Jules Hardouin-Mansart under the reign of Louis XIV, houses an extensive collection of orange trees and other delicate plants. This magnificent structure represents the pinnacle of French garden design and reflects the country's rich history and cultural achievements.

The design of the "Connais tu le Pays?" bottle and packaging further emphasizes this patriotic connection. The round frosted glass bottle, shaped like an orange with a gilded leaf stopper, is a nod to the fragrant orange trees of the Orangerie. The presentation box, adorned in shades of pink, yellow orange, pale green, and forest green, reflects the vibrant and lush landscape of the Versailles gardens. This thoughtful design not only captures the essence of the Orangerie but also celebrates the natural beauty and elegance of France.

For consumers in the 1920s, the combination of these influences would have been immensely appealing. In the aftermath of World War I, there was a strong desire to reconnect with and celebrate French cultural heritage. "Connais tu le Pays?" offers not just a fragrance, but a journey into the heart of France, evoking the romance and grandeur of its operatic and horticultural traditions. The name and inspiration of the perfume invite wearers to explore and appreciate the beauty and sophistication of their homeland, fostering a sense of pride and connection to their country.

In essence, "Connais tu le Pays?" is a harmonious blend of artistic and natural inspirations, encapsulating the elegance, sophistication, and patriotic spirit of its time. It is a perfume that tells a story, inviting the wearer to embark on a fragrant journey through the cultural and historical landscapes of France, from the operatic stage to the blooming groves of Versailles, all while celebrating the nation's rich heritage and timeless beauty.

Coeur en Folie by Rosine c1922

In the early 1920s, the world was emerging from the devastation of World War I, entering a period often dubbed the "Roaring Twenties." It was an era marked by social and cultural transformation, where post-war optimism blended with a newfound sense of liberation, particularly among women. Paris, renowned as the epicenter of art, fashion, and entertainment, epitomized this vibrant spirit. The Folies Bergère, a legendary cabaret venue in the heart of the city, epitomized this era of artistic freedom and sensuality, captivating audiences with its daring performances.

Against this backdrop, in 1922, the perfume Coeur en Folie by Rosine was launched. Its name, translating to "Heart Madness" or "Heart on Fire," encapsulates the essence of the era perfectly. "Coeur en Folie" conjures images of passion, intensity, and a touch of recklessness—a fitting homage to the lively and daring spirit of the Folies Bergère performances that inspired it. The perfume's debut at the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris underscored its alignment with the cutting-edge trends and avant-garde creativity of the time.

Bosquet d’Apollon by Rosine c1922

The year 1922 marked a significant moment in history, particularly in the realm of art, culture, and luxury. It was a time when the world was beginning to emerge from the shadows of the First World War, seeking a revival of elegance and sophistication. In France, especially, the post-war period saw a resurgence of interest in the lavish lifestyles of the past, epitomized by the opulence of the Palace of Versailles.

The Grove of Apollo, or Bosquet d’Apollon, within the gardens of Versailles, holds a special place in this narrative. It was originally designed by landscape architect André Le Nôtre in the 17th century as part of King Louis XIV's grand vision for Versailles. The grove is a testament to the king’s admiration for Apollo, the Greek god of music, poetry, art, and oracles. In its physical form, the Bosquet d’Apollon features meticulously manicured gardens, ornate sculptures depicting Apollo and the Muses, and a central fountain that exudes grandeur and artistic finesse.

The name "Bosquet d’Apollon" carries profound symbolism and allure, particularly when associated with a perfume. Perfume, like Versailles itself, is an embodiment of luxury, beauty, and timeless elegance. By naming a perfume after the Grove of Apollo, one evokes not only the physical splendor of Versailles but also the cultural and artistic heritage it represents. It speaks to an era of refinement, where every detail, from fragrance to presentation, is crafted to evoke emotions and memories of a golden age.

Choosing such a name for a perfume aligns it with the romanticism and allure of historical epochs, inviting consumers into a world where scent becomes a conduit for experiencing the grandeur and sophistication of Versailles. It connects the wearer with a legacy of artistic patronage and cultural significance, resonating with those who appreciate the finer things in life and seek to embody elegance through fragrance.

1929 Prices for Rosine Perfumes

1929 Prices for Rosine Perfumes as seen in the Kansas City Star. You can see how the prices for Rosine's perfumes dropped


Perfumes:

• Rosine’s Nuit de Chine Extract ...Originally $2.50... Now  $1.00 
• Rosine’s Nuit de Chine Extract....Originally $7.50... Now  $4.69 
• Rosine's Nuit de Chine Extract ...Originally $14.00... Now $7.35 
• Rosine’s Maharadjah Extract ..Originally $2.50... Now$1.00 
• Rosine’s Maharadjah Extract ..Originally $3.50...Now $1.79 
• Rosine’s Maharadjah Extract ..Originally $18.00... Now  $9.95 
• Rosine's Qui es tu Extract ...Originally $2.50... Now  $1.00 
• Rosine’s Qui es tu Extract ...Originally $3.50... Now  $1.79 
• Rosine's Chypre Extract ......Originally $5.00... Now  $3.49 
• Rosine’s Jasmin Extract ..... Originally $5.00... Now  $3.49 

Powders:

• Rosine’s Dusting Powder ...Originally $1.50... Now  $1.00 
• Rosine’s Talcum—tin container ...Originally $1.50... Now  $1.00 
• Rosine’s Talcum—glass container ..Originally $1.09...  Now 79c

Avenue du Bois by Rosine c1912

The fragrance Avenue du Bois by Rosine was introduced in 1912, amidst the vibrant cultural milieu of the Belle Époque in Paris. This era, characterized by economic prosperity and artistic flourishing, saw Paris as a center of sophistication and elegance. The perfume's name, translating to "Avenue of the Woods" in French, pays homage to the prestigious Avenue du Bois leading to the Bois de Boulogne, a renowned park in Paris known for its natural beauty and leisurely atmosphere.

During the Belle Époque, the Bois de Boulogne and its surrounding avenues were favored by the wealthy and fashionable elite of Paris. These areas were synonymous with leisurely strolls, carriage rides, and social gatherings among the well-dressed residents and visitors of the city. The choice of naming a perfume after Avenue du Bois would have been particularly appealing for its associations with elegance, refinement, and historical significance.

The name Avenue du Bois suggests a connection to both nature and luxury. It evokes images of tree-lined avenues, elegant homes, and the opulent lifestyle of the Belle Époque era. Moreover, the avenue was home to notable figures like Jacques Doucet, whose residence further adds to the allure of exclusivity and sophistication associated with the fragrance.

In summary, Avenue du Bois by Rosine, launched in 1912, captures the essence of a bygone era in Parisian history. The name not only reflects the natural beauty and leisurely ambiance of the Avenue du Bois leading to the Bois de Boulogne but also resonates with the elegance and luxury of the Belle Époque period, appealing to those who appreciate the historical and cultural richness of early 20th-century Paris.